Cars are an essential part of daily life, from grocery runs to school pickups. But beyond routine trips, they’re also a gateway to adventure.

WanderWheels was born from a desire to help customers maximize their adventures with their vehicles while strengthening their connection with Ford.

We saw that Ford owners were already exploring and wanted to enhance their experiences by understanding their journeys, the tools they used, and how we could add value along the way.

We identified three key opportunities to improve the adventure experience: Inspiration, Planning and Community.

We built an adventure discovery platform and an Instagram community where Ford customers could explore with confidence.

Instagram served as a low-effort hub for members to connect, uncover hidden gems, and share insights. The app allowed customers to browse our adventure catalog, choose from hundreds of activities and book unique experiences easily.

Some features I contributed to were:

• Adventure Catalog – Personalized destinations and activities

• POI Pages – Destination content and bookable activities.

• Itinerary Builder – Custom trip plans based on user input.

• Texas State Park Checklist – Downloaded 1,000+ times in two months.

Today, WanderWheels continues to play a role in Ford's customer engagement efforts. The Instagram community has over 75K followers and is managed by Ford social media teams.